7 March 2014
American Apparel has sparked controversy once again with a new ad starring a topless former-Muslim model from Bangladesh.
The bold image, which appears in Vice magazine's U.S. and Canada editions, stars 22-year-old Maks, a merchandiser for American Apparel, who was born in Dhaka but has lived in California since the age of four.
The words 'Made in Bangladesh' are printed across her chest - referring to the woman, of course, not her jeans, a means of raising awareness about American Apparel's fair labor practices - all its clothing is made in downtown LA.
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The powerful image is accompanied by a description of Maks, revealing how she was raised a strict Muslim but 'distanced herself' from her Islamic faith as she grew up, in search of her 'own identity.'
The words explain that the bare-chested beauty 'doesn't feel the need to identify herself as an American or a Bengali and is not content to fit her life into anyone else's conventional narrative.